Tote Guides

tote bag outfits for holiday
Three Ways to Style a Tote for Going Out
Three going-out outfits built around a tote: a knit dress, a dinner party and a coffee date — and which bag shape each one needs. Use code HELLO for 10%... Read more...
The No-Stress Guide to Organizing Your Work Tote - Bloomyin
Packing One Bag for Work and the Baby
A four-zone system for the one bag that has to carry a laptop and a day of baby things — and the three things most people pack and never use. Read more...
More Than a Bag: Styling Your Tote for Every Chapter of Your Life - Bloomyin
How to Style a Tote Bag
Four outfit formulas for a tote — weekend, office, dresses and travel — and which bag shape each one wants. Read more...
what is a tote bag?
What is a Tote Bag, and When to Wear One
A tote is an open-top bag with two parallel handles. What that means in practice, where it works, and when you want a zip instead. Read more...
tutorial of choosing a perfect tote bag
How to Pick a Tote: A 5-Step Checklist
Empty your current bag onto the table first. Five steps for picking the next one based on what you actually carry, not what you think you carry. Read more...
how to choose the best tote bag size?
How to Choose a Tote Bag Size
Compact, medium or large — what each tote size actually holds, and how to pick by what you carry daily rather than what you might carry. Read more...